Best practices and useful information for online marketing


It's always a good idea to measure your traffic. To see which pages are most important, where do your visitors come from and where do they leave? Also if your doing a campaign, send a newsletter or use other kinds of promotion it's good to see what works and what doesn't.


The most populair tools for analyzing your website:

  • Google Analytics
  • Piwik
  • GoSquared

Things to find out

  • Campaigns
  • Conversion rate
  • Sources
  • Tracking (advanced)
  • E-commerce

Using Piwik for tracking e-mails

Some approaches to use Piwik for tracking HTML e-mails:


All kinds of social media platforms popped up last years and became very important for marketing purposes. When you're creating websites and online promotions it's therefore important to optimize some things.


  • Fields
  • Images
  • Best use
  • CMS implementations (WordPress/Drupal)


  • Use OpenGraph meta fields
  • Optimize images for OpenGraph
  • Profile picture sizes
  • Obey the rules


  • Use OpenGraph equivalent
  • Optimize images for it
  • Profile picture sizes

Always Up-to-Date Guide to Social Media Image Sizes on SproutSocial


I like to keep it simple, just some anchors with classes. Easy to style and quick to load. It gets the job done, as it should. The only thing you'll have to do is replacing the values of [message], [permalink], [username] and [title]. Optionally you can personalize the classnames of course.

Good to know: Facebook uses OpenGraph (OG in short) for getting titles, images and other data. This way you'll get a nice featured spot on the timeline. So be sure to implement this!

<p class="share-this">
    <span class="share-this-label">Share this on&hellip;</span>
    <a target="_blank" class="button button--social button--tweet" href="[message]&url=[permalink]&via=[username]">Twitter</a>
    <a target="_blank" class="button button--social button--facebook" href="[permalink]">Facebook</a>
    <a target="_blank" class="button button--social button--google" href="[permalink]">Google+</a>
    <a target="_blank" class="button button--social button--linkedin" href="[permalink]&title=[title]&source=[permalink]">LinkedIn</a>


Favicons, Touch Icons, Tile Icons, etc. What All Do You Need?

Online advertising

Flash has been the standard for online advertising for a long time. But today, it isn't widely supported on mobile devices. Which are becoming more and more importand everyday. Therefore it's important to look at other technical solutions. One promosing technique is SVG (Scalable Vector Graphics). Which can be animated using CSS.

Ad words

  • ad extension